THE ANTI-BACKPACK MOVEMENT
Listen now:
50 cent "Bad News"
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FT feat. THE M.A.F.I.A. "Money All The Time"
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The backpack movement doesn't make any sense. At least not to Lee "Skill" Resnick, CEO of New York's underground hip-hop label Tru Criminal Records. "The backpack movement sounds like it was done on a Fisher Price toy machine," claims Skill. He continues, "The rhymes are always about intergalactic, hyperbolic non-sense. It has no substance. It doesn't help the culture."
"The Anti-Backpack Movement" is a compilation being released as a protest on the current state of underground hip-hop. The idea for the compilation was conjured up after having endured the negative atmosphere from an underground circuit that's turned it's collective back on where they're from the street. Don't hate, congratulate.
It's the message roaring throughout "The Anti-Backpack Movement." Tru Criminal Records has gathered a slew of hard-core rap acts and aligned them with the best of today's underground producers. The result is a mix-tape made for the streets, by the streets. The 12-track statement features stellar appearances by underground's most elite talent including: Tragedy Khadafi, ("C'mon"), 50 Cent ("Bad News"), Nature ("Do It Again") as well as Tru Criminal recording artists FT a.k.a. Fuc That ("John F. Hennessy") and 151 Proof ("151 Excuses").
Production for the compilation was handled by some of the most respected names in hip- hop music. They include The Alchemist (Jadakiss, Ghostface, Mobb Deep), Large Professor (Nas, Busta Rhymes), Buckwild (Jay-Z, Notorious B.I.G, O.C)
as well as new comers, K.O. and Sha-Self. "We wanted to break the stereotype that a hot street record can not be accepted by the Nature ("Do It Again") as well as Tru Criminal recording artists FT a.k.a. Fuc That ("John F. Hennessy") and 151 Proof ("151 Excuses"). Production for the compilation was handled by some of the most respected names in hip- hop music. They include The Alchemist (Jadakiss, Ghostface, Mobb Deep), Large Professor (Nas, Busta Rhymes), Buckwild (Jay-Z, Notorious B.I.G, O.C) as well as new comers, K.O. and Sha-Self. "We wanted to break the stereotype that a hot street record can not be accepted by the mainstream," affirms Skill. Making a notable comeback on the ABPM is Mic Geronimo on the Buckwild-produced "Still I'm Comin'" and sinister siblings Smooth The Hustler & Trigger the Gambler. "People assume that because they haven't heard anything new from an artist then they must be struggling. I wanted to show that they aren't struggling, they're bubbling."
Since 1995, Tru Criminal has sold over 300,000 units of vinyl. This rare feat was done with no distribution (unless you count a large trunk and a tank full of gas). In the process Tru Criminal Records has garnered press from The NY Times, Daily News, The Source Magazine, XXL Magazine, Billboard, and MTV. In early 2001, Tru Criminal Records was picked up by New Line Records; a musical component to the movie studio, New Line Cinema. With a newfound distribution partner, Skill made "The Anti-Backpack Movement" a top priority as a way to introduce the general public to his label and artist roster.
With music from the most important names in underground hip-hop aligned, Tru Criminal Records is focused on organizing an effort to promote genuine street hip-hop music, and in the process, attain an end to "Backpack rap." Look for The Anti-Backpack Movement to make its mark in June of 2002.
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